We back Ideators with
Execution tenacity

At Peaceful Progress, our journey is driven by a simple yet powerful vision: to achieve growth in a peaceful and principled manner.

We take a meticulous and thoughtful approach to investing, prioritizing careful and considered investment decisions.

Our logo embodies the spirit of progress and growth that lies at the heart of our mission. The pigeon was chosen as a symbol for the fund because of its agility, adaptability, and trustworthiness throughout history.

The upward-pointing arrows in the logo represent our commitment to data-driven investment decisions that are grounded in research and analysis, while also reflecting the upward trajectory of growth and progress that we seek to achieve.

We are dedicated to nurturing an ecosystem where growth is achieved harmoniously, guided by trust and integrity.

About Us

Peaceful Progress is a SEBI Registered (AIF CAT -1) Angel Fund, investing in Early-stage Technology-led and Consumer businesses. We invest in visionary entrepreneurs and world-class ideas that dare to disrupt the status quo and go beyond the mundane.

Come partner with us on your quest to achieve greatness.

Investment Stage

We prefer investing in the early stages

Target Sectors

Technology-led and Consumer businesses

Ticket Size

INR 1 Cr to INR 3 Cr
(USD 133K to USD 400K)

Meet the Team

Chandrashekar Kupperi

Chandrashekar Kupperi is a General Partner at Peaceful Progress.

He has two decades of experience in renowned multinationals across diversified sectors and is well acquainted with the M&A space – having led/ been part of over 11 acquisitions and 4 divestments. He has worked with ExxonMobil, KPMG, and Yardley of London.

Shekar who is keenly engaged with the Startup ecosystem, is also an active angel investor and has made investments in more than 30 startups across segments, both in India and abroad. He is a Chartered Accountant, Cost Accountant, and a Company Secretary by qualification.

Kamal Kumar Agarwal

Kamal Agarwal is a General Partner at Peaceful Progress.

He is a dynamic, detail-oriented professional with experience spanning over 18 years in the FMCG space.

He is an expert with the consumer segment having worked for multinationals such as ITC Limited, Cadbury and Ferrero. Currently he manages a Chocolates and Confectionery startup.

He is a Chartered Accountant by qualification.

Sitaraman Parthasarathy

Sitaraman Parthasarathy is a General Partner at Peaceful Progress.

Sitaraman is a Mechanical Engineer and technocrat turned entrepreneur with over 25 years of experience in the Middle East market at various positions.

He is the Co-Founder of ImageGrafix Engineering Services group of companies in India, which was established in 2006. The group offers Engineering & Technology Services and is the ‘Exclusive’ partner of Hexagon, Dimensional Solutions, Applied Flow Technology, Future Network Development, Bricsys. Under his leadership the group has grown significantly.

Our Investment Focus

We source founder-led, early-stage start-ups with enormous growth potential...

We invest in technology-enabled startups in emerging sectors such as AI, ML, IoT, VR, MR, non-tech start-ups in the FMCG segment as well as other new-age disruptors.

Manufacturing Tech

... seizing new trends to transform these high potential brands into sector leaders

Our Ecosystem

We source high-quality deals from our ecosystem of marquee partners, which includes:

We have co-invested with renowned investors such as:


Frequently Asked Questions

News & Updates

Bombay Shaving Company, is a disruptive brand that offers an extensive lineup of premium shaving essentials, skincare, haircare, beard care, and grooming accessories.

Bombae, its female-centric counterpart, caters to the grooming needs of women with their range of shaving essentials, skincare, and menstrual care products.

Zypp Electric, is India’s leading B2B Delivery and shared mobility app. It is working to convert all deliveries for e-commerce, grocery, medicine and food vertical to go electric with an e-scooter sharing app, thereby making last mile delivery more affordable and time-saving, with zero-emission.

Wellversed, is dedicated to maximizing human wellness through a portfolio of health & wellness brands. They empower people to lead fulfilling lives through superior alternatives of products for daily consumption. Their portfolio of wellness brands includes Zero Sugar, Wellcore, Ketofy, Teamonk, YouWeFit, and Unsnack. Their motto is to help people live joyous lives without compromising their health and wellness.

Expertrons, an EdTech Startup that offers training and development programs to career-seeking aspirants by using a matchmaking algorithm to match aspirants and connect them to a marketplace of subject-matter experts via one-on-one paid consultations.

Kredily is India’s largest SME HR & Payroll platform and offers freemium software primarily targeted towards SMEs. Kredily Prime, its fintech platform offers employees a plethora of products such as insurance, loans, and mutual funds.

Infilect helps Consumer Packaged Goods (CPG) companies harness the power of Image Recognition (IR) and Patented Artificial Intelligence to plan their assortment in stores and reduce manual intervention required on a day-to-day basis.

Sheru is making green energy accessible for power players and EV drivers through Sheru Tezz – India’s only pay-per-use battery swapping app. It is en-route to building the world’s first AWS of Energy, an energy storage cloud to store excess energy virtually.

Tessol provides innovation-driven solutions to address the distribution problems of the temperature-controlled food and pharma industry using proprietary clean energy technologies such as Phase Change Material (thermal storage technology that is 100% fuel-free and environment friendly)

Bank Sathi is a Fintech platform that is helping expansion and reach of Financial products from banks and NBFCs. It creates awareness through AI driven technology and has onboarded over six lakh tech-enabled advisors.

Collekto provides a product + service platform that is 100% automated and transparent for debt collection. It helps streamline the retail debt collection process by increasing the efficiency of collections and reducing turnaround time for early settlements of delinquent accounts.

Saarthi.ai is India’s pioneering conversational AI platform consistently endorsed by industry and government bodies such as NASSCOM, FICCI-ILIA and Startup India. Saarthi’s Pravid.io, is an omnichannel multilingual conversational AI platform tailor made for the collections industry.

Startups looking for Co-Investment reach out to Us

Drop in your Pitch Deck
Pdf file, Size less than 20MB
No. 5/27, Door No.9, 3rd Floor,
10th Avenue (Opp Sri Krishna Sweets),
Ashok Nagar, Chennai 600083
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What is your Investment Focus and Strategy?

We invest in Technology-led and Consumer businesses with enormous growth potential. We prefer to co-invest by partnering with Early-stage VCs/ Micro VCs and Angel Platforms.

What are your Investment Criteria and Process?

The most important criteria that we consider for Targets when looking at an investment include:

  • Targets must be Revenue generating
  • Balanced Teams
  • Clearly Innovative and Scalable Business Model
  • Sustainable Competitive Advantage

Typically, we follow a 3-step evaluation process.

Screening – Meeting the Founders and getting to know the business, the founder(s), the pain points that they are trying to solve, the vision, and assessing the fit. We also consult with the Investment Committee and other relevant advisory board members.

Picking – We narrow down deals with the help of our multi-layer and multi-filter evaluation. Detailed discussions of the business plan with Founders & Team, and partner fund discussions take place.

Closing – Once we come to an agreement, and the specifics of the deal, we follow it up with Due Diligence, deal closing, and documentation.
Usually, we endeavor to close the deal in 2 to 4 months.

At what stage do you invest?

We are early-stage investors, i.e., Seed to Pre-Series A with preference for Revenue generating startups. We are happy to evaluate Pre-Revenue startups that have already raised capital and demonstrate traction to show market demand and fit, besides commitment of the Founding Team.

How much do you usually invest?

Our initial investment in a start-up ranges from INR 1 Cr to INR 3 Cr (~USD 133K to USD 400K), but can be lower or higher in specific cases.

What do you look for in a pitch?

  • What is the pain point you are solving and how is it currently unfulfilled?
  • How big is the market? Who are your close competitors?
  • How do you monetize? What is your Go-to-Market strategy?
  • What have you accomplished till date – Traction?
  • Who are the people behind the idea?

Do you take a Board Seat?

We take a Board Representation, usually as an Observer, and other rights as a Co-investor.

Post investment, what will my relationship with Peaceful Progress be like?

We can help you leverage our network, assist in Sales & Distribution, help raise the next round of Funds, help you measure the business with the right Metrics
Startup TN 2023