We back Ideators with
Execution tenacity

About Us

Peaceful Progress is a SEBI Registered (AIF CAT -1) Angel Fund, investing in Early-stage Technology-led and Consumer businesses. We invest in visionary entrepreneurs and world-class ideas that dare to disrupt the status quo and go beyond the mundane.

Come partner with us on your quest to achieve greatness.

Investment Stage

We prefer investing in the early stages

Target Sectors

Technology-led and Consumer businesses

Ticket Size

INR 1 Cr to INR 3 Cr
(USD 133K to USD 400K)

Meet the Team

Chandrashekar Kupperi

Chandrashekar Kupperi is a General Partner at Peaceful Progress.

He has two decades of experience in renowned multinationals across diversified sectors and is well acquainted with the M&A space – having led/ been part of over 11 acquisitions and 4 divestments. He has worked with ExxonMobil, KPMG, and Yardley of London.

Shekar who is keenly engaged with the Startup ecosystem, is also an active angel investor and has made investments in more than 30 startups across segments, both in India and abroad. He is a Chartered Accountant, Cost Accountant, and a Company Secretary by qualification.

Kamal Kumar Agarwal

Kamal Agarwal is a General Partner at Peaceful Progress.

He is a dynamic, detail-oriented professional with experience spanning over 18 years in the FMCG space.

He is an expert with the consumer segment having worked for multinationals such as ITC Limited, Cadbury and Ferrero. Currently he manages a Chocolates and Confectionery startup.

He is a Chartered Accountant by qualification.

Sitaraman Parthasarathy

Sitaraman Parthasarathy is a General Partner at Peaceful Progress.

Sitaraman is a Mechanical Engineer and technocrat turned entrepreneur with over 25 years of experience in the Middle East market at various positions.

He is the Co-Founder of ImageGrafix Engineering Services group of companies in India, which was established in 2006. The group offers Engineering & Technology Services and is the ‘Exclusive’ partner of Hexagon, Dimensional Solutions, Applied Flow Technology, Future Network Development, Bricsys. Under his leadership the group has grown significantly.

Our Investment Focus

We source founder-led, early-stage start-ups with enormous growth potential...

We invest in technology-enabled startups in emerging sectors such as AI, ML, IoT, VR, MR, non-tech start-ups in the FMCG segment as well as other new-age disruptors.

Manufacturing Tech

... seizing new trends to transform these high potential brands into sector leaders

Frequently Asked Questions

News & Updates


COLLEKTO Collekto provides a product + service platform (100% automated, transparency, and better efficiency) for debt collection as well as delinquent data insights with value propositions of debt collection agencies, customized strategy, intelligent allocation & execution, and Recovery Prediction Score model. It operates on PaaS & Aggregators based model.
BankSathi is a Fintech platform and has been helping expansion and reach of Financial products from the Banks and NBFCs. It has shown solid engagement with Banks and NBFCs such as HDFC, Yes Bank, Axis, IndusInd, SBI, BOB, Standard Chartered, Kotak, IDFC, Equitas, ICICI, Bajaj, Paytm, Paisa.com, Adithya Birla Group, Piramal, PNB, Bajaj and Star Insurance etc., It creates awareness to customers through AI Driven Technology having onboarded 6 Lakh+ Tech-enabled Advisors.
Expertrons, a Skilling Tech startup, has built the world's first & largest library of career experiences. Over 7,500 experts across 500+ domains have shared more than 150,000 minutes of career experiences from top companies like Google, Facebook, Amazon, Sequoia Capital, BCG etc., and B-schools like IIM, HBS, ISB in the form of pre-recorded videobots & have inspired the lives of over 500 K+ Aspirants. The company also has over 3,500 + hiring partners on its platform (such as ICICI, HCL, American Express & BYJUs, FreshtoHome).
Infilect helps Consumer Packaged Goods (CPG) companies use Image Recognition (IR) and Patented Artificial Intelligence in planning their assortment in stores. With the help of on-shelf metrics and competitive intelligence at the tip of their fingers, brands are able to improve their in-store brand visibility, quickly address consumer demands, proactively prevent stockouts, as well as reduce the amount of manual intervention required on a day-to-day basis.
Kredily is India’s largest SME HR & Payroll platform and offers freemium software primarily targeted at SMEs and generates revenue through its fintech platform, Kredily Prime. Kredily Prime, which comes bundled with the HR software offers employees a plethora of products such as insurance, loans, and mutual funds.
Sheru is making green energy accessible for power players and EV drivers through Sheru Tezz – India’s only pay-per-use battery swapping app. Sheru’s Lithium-ion batteries have been developed in-house and offer a 20% increase in range and battery life. It is en route to building the world’s first AWS of Energy, an energy storage cloud for renewable developers and utilities to store excess energy virtually.
TESSOL provides innovation-driven solutions to meet the temperature-controlled food and pharma distribution problems using proprietary clean energy technologies such as Phase Change Material (thermal storage technology that is 100% fuel-free and environment friendly. PLUGnCHILL is the plug and play solution that runs on proprietary thermal batteries and chargers, and TAMsys is the Asset Monitoring System, that manages asset classes ranging from Cold rooms to vehicle to last mile boxes. TESSOL has partnered with more than 100 customers and provides these cutting-edge cold chain solutions to leading brands across segments such as e-commerce, dairy, ice cream, frozen foods, meat, seafood, and poultry.

Startups looking for Co-Investment reach out to Us

Drop in your Pitch Deck
Pdf file, Size less than 20MB
No. 5/27, Door No.9, 3rd Floor,
10th Avenue (Opp Sri Krishna Sweets),
Ashok Nagar, Chennai 600083
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What is your Investment Focus and Strategy?

We invest in Technology-led and Consumer businesses with enormous growth potential. We prefer to co-invest by partnering with Early-stage VCs/ Micro VCs and Angel Platforms.

What are your Investment Criteria and Process?

The most important criteria that we consider for Targets when looking at an investment include:

  • Targets must be Revenue generating
  • Balanced Teams
  • Clearly Innovative and Scalable Business Model
  • Sustainable Competitive Advantage

Typically, we follow a 3-step evaluation process.

Screening – Meeting the Founders and getting to know the business, the founder(s), the pain points that they are trying to solve, the vision, and assessing the fit. We also consult with the Investment Committee and other relevant advisory board members.

Picking – We narrow down deals with the help of our multi-layer and multi-filter evaluation. Detailed discussions of the business plan with Founders & Team, and partner fund discussions take place.

Closing – Once we come to an agreement, and the specifics of the deal, we follow it up with Due Diligence, deal closing, and documentation.
Usually, we endeavor to close the deal in 2 to 4 months.

At what stage do you invest?

We are early-stage investors, i.e., Seed to Pre-Series A with preference for Revenue generating startups. We are happy to evaluate Pre-Revenue startups that have already raised capital and demonstrate traction to show market demand and fit, besides commitment of the Founding Team.

How much do you usually invest?

Our initial investment in a start-up ranges from INR 1 Cr to INR 3 Cr (~USD 133K to USD 400K), but can be lower or higher in specific cases.

What do you look for in a pitch?

  • What is the pain point you are solving and how is it currently unfulfilled?
  • How big is the market? Who are your close competitors?
  • How do you monetize? What is your Go-to-Market strategy?
  • What have you accomplished till date – Traction?
  • Who are the people behind the idea?

Do you take a Board Seat?

We take a Board Representation, usually as an Observer, and other rights as a Co-investor.

Post investment, what will my relationship with Peaceful Progress be like?

We can help you leverage our network, assist in Sales & Distribution, help raise the next round of Funds, help you measure the business with the right Metrics